Using AI in Safari Planning

AI is becoming part of everyday life in the travel industry, but its role doesn’t replace the human expertise needed to design authentic African safaris. In this article, Rob Swanepoel, CEO of African Studio Safaris, shares how the team is using AI in simple, practical ways to support U.S. travel agents — improving clarity, speeding up communication, and helping advisors sell Africa with more confidence, while keeping the heart of safari planning...