African Culture

AI is becoming part of everyday life in the travel industry, but its role doesn’t replace the human expertise needed to design authentic African safaris. In this article, Rob Swanepoel, CEO of African Studio Safaris, shares how the team is using AI in simple, practical ways to support U.S. travel agents — improving clarity, speeding up communication, and helping advisors sell Africa with more confidence, while keeping the heart of safari planning...

Africa is a continent teeming with diversity, not just in its stunning landscapes and wildlife, but also in its vibrant communities and rich cultural tapestry. When you embark on an African safari, you have the unique opportunity to delve into the lives and traditions of the people who call this extraordinary place home.